Financial planning made human, accessible, and empowering.

OUR MISSION

About us
About us

OUR MISSION

We offer thoughtful, personal, and expert financial guidance that gives people clarity, direction, and confidence in the life they’re building.

The OBEO promise

CLARITY

We make the complex, simple.

RESPECT

Your story drives what we do.

CARE

We create relationships, not transactions.

GUIDANCE

We give honest advice. You make the call.

INTENTIONALITY

Nothing we do is off the shelf.

We work with people who have outgrown generic financial advice. People that want a provider who understands the complexities of juggling business, family, and finance.

As entrepreneurs and parents ourselves.
We’re here to say:

We get it. We’re here. And we care – a lot.

Our Story

Sarah Cronin

Sarah Cronin

Founder, Owner
Joyce Oskoboiny

Joyce Oskoboiny

Partner
Daniela Page

Daniela Page

Director of Group Benefits
Valery Mafra

Valery Mafra

Account Manager, Group Benefits

Stefanie Hoeck

Stefanie Höck

Client Service Manager, Planning Group

Tina Seto

Tina Seto

Client Service Manager, Planning Group

Lais Ferreira

Account Manager

Shelly Ross

Shelly Ross

Executive Assistant

The best providers for your goals

As an independent firm, we’re free to choose who we work with. Our plans bring together Canada’s best specialists and providers, curated to address your unique needs and goals.

Let’s find the best way forward together

Tell us about your goals and challenges and let us help you with a custom plan.

START A CONVERSATION
Let’s find 
the best way forward together